How to name your business (a quick guide)
A great business name is short, easy to say and spell, and available as a .com and social handle. Here's a fast way to land on one:
- 1. Start with meaning. Generate ideas around what you do or how you want customers to feel. Use the generator above with a keyword or two.
- 2. Say it out loud. If it's awkward to pronounce or spell over the phone, cut it.
- 3. Check availability. The .com, the social handles, and your local business registry — all three before you fall in love.
- 4. Sleep on your top 3. Names grow on you (or don't). Pick the one that still feels right tomorrow.
- 5. Don't overthink it. Plenty of huge companies have "made-up" or plain names. Momentum beats the perfect name — start building.
